Several times a week I'm in my car at midday, and will switch on the radio while driving, usually to a talk show (not the same show each time). The talk show hosts leave me slightly dissatisfied and uneasy, and I think I've figured out why, by comparing them to their forebears.
Thirty years ago Portland had only two talk radio stations of consequence, KLIQ (1290 AM and 92.3 FM), which operated out of Oaks Park, and KKEY (1150 AM), which operated sometimes from Vancouver and sometimes from the Flatiron Building on West Burnside. (Ringler's Annex is there now.) KLIQ sold more advertising and had a more polished sound to it; KKEY was the poor relation. The hosts were called "moderators" as they viewed their job to lead a discussion, not to dominate it. Neither station had any clear political view, and both employed hosts across the political spectrum. For example, at one point KLIQ's lineup included Allan Hirsch (a flaming liberal), Harvey Dick (a Reagan-style Republican who owned the Hoyt Hotel), Jerry Dimmitt (the light-hearted innovator of "quad talk," in which he'd connect four callers at once and let them argue with each other), and "Pete Wheeler" (a pseudonymous retired Army man who took a lively interest in national politics). In the middle of them was columnist Doug Baker, who used his two hours a day to pontificate in lordly style. (He was also the only one of them who refused to accept a call from anyone under 18; a rule he waived for only one caller.)
What made KLIQ's and KKEY's talk different from today's less interesting fare? I identified two differences. First, the hosts were local. They interacted with each other. Mr. Baker didn't like Mr. Dimmitt and they would carp at each other from time to time, to the amusement of their listeners. Mr. Hirsch would disguise his voice and call "Just Plain Jack" Hurd or Dave Collins, two KKEY moderators, hoping to goad them into blowing up on the air. I don't hear Rush Limbaugh's voice calling Dr. Laura Schlessinger, though he could apparently use some of her advice; but it would make both shows more interesting if he did.
The second difference is that each of the hosts would listen. They didn't use their shows simply to broadcast their own ideas; they wanted to have conversations with their callers that would be interesting to their listeners. It's a lesson that today's "gas bags" (a name Time Magazine gave to radio talk hosts in 1974) could do well to learn.
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